Distributed-Audio’s Potential Growing: CEA/NAHB Survey
By Joseph Palenchar -- TWICE, 9/6/2004
Arlington, Va. — More new-home builders are offering custom-installed distributed-audio systems as a standard or optional feature, and more new-home buyers are buying them, according to a survey of builders.
The survey was the second-annual builder survey conducted by the Consumer Electronics Association and the National Association of Home Builders. A total of 454 builders were surveyed randomly in February 2004 about their 2003 business practices. A similar number were surveyed in early 2003 about their 2002 practices.
The survey also found that builders became slightly less likely to offer custom-installed home theater systems and that the percentage of homes sold with custom home theaters dipped slightly in 2003.
The percentage of new homes sold with automated lighting and structured-wiring systems, on the other hand, went up in 2003.
| Estimated 2003 revenues of installing residential dealers (includes the dealers’ revenues from commercial sales) | |
| Total revenue (residential plus commercial): | $6.3 billion (+19%) |
| Total Commercial: | $1.2 billion |
| Total Residential: | $5.1 billion (+19%) |
| Residential Hardware: | $2 billion |
| Residential Installation: | $3.1 billion |
| Estimated 2003 residential revenues by product category (includes installation revenue, in millions) | |
| Audio | $1,400 |
| Home theater | $1,390 |
| Controls | $1,120 |
| Wiring | $470 |
| Lighting | $340 |
| Security | $200 |
| PC Networks | $180 |
| Other | $70 |
| *(based on installer surveys conducted over past two years by Dallas-based Parks Associates, which incorporated estimates of dealer population from CEDIA and other third-party sources) ©TWICE 2004 | |
| 2002 | 2003 | |
| Standard | 1.5% | 2.7% |
| Optional | 51.3% | 59.6% |
| Standard & Optional | 4.0% | 2.2% |
| Not Offered | 43.2% | 35.5% |
| 2002 | 2003 | |
| Standard | 1.3% | 2.7% |
| Optional | 50.5% | 47.6% |
| Standard & Optional | 3.3% | 1.7% |
| Not Offered | 44.9% | 48.0% |
| 2002 | 2003 | |
| Dist. Audio | 8.6% | 12.0% |
| Home Theater | 9.2% | 8.7% |
| Monitored Sec. | 17.7% | 26.3% |
| Automated Light Control | 1.0% | 7.4% |
| Struct. Wiring | 42.1% | 58.5% |
