TAG — You're A Toshiba Distributor

By Greg Tarr -- TWICE, 7/26/2004

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Ultimate Lowers Its Sales Outlook For Second Half

Edison, N.J.— Toshiba America Consumer Products has tapped The Advantage Group (TAG) as a new national distributor for its consumer electronics products to independent customer installers and related specialists, the company announced.

Member distributors of the TAG Group will handle Toshiba's full consumer electronics product line ranging from front-projection, flat-panel and DLP TVs to DVD recorders and other video and audio products. TAG is a national value-added distribution organization serving custom installers, system integrators and installing retailers.

"As we expand our line with increasingly sophisticated and proprietary enhancements to digital technology, we are very enthusiastic about the opportunities to match up our cutting-edge products with the high-tech customers that The Advantage Group serves," said Jerry Satoren, Toshiba Consumer Products sales VP.

Ted Green, TAG's executive director, said "the addition of Toshiba to TAG's vendor roster provides exciting new options for our members in designing custom installations. Toshiba has one of the industry's most extensive lineups in digital home entertainment, and its cutting-edge products and technology are at precisely the level of sophistication that our members' customers are seeking — making the brand a perfect fit in the TAG product lineup."

Ultimate Lowers Its Sales Outlook For Second Half

DENVER— Ultimate Electronics has lowered its same store sales projections for the current quarter and the second half of the year due to slower than expected customer traffic.

The high-end A/V chain has reduced its comparable store sales forecast for the second quarter ending July 31 from negative low-single digits to declines of between 7 percent and 9 percent, based on comp declines of about 8 percent through July 11.

Comp store guidance for the back-half of its fiscal year ending Jan. 31, 2005 has been lowered from positive mid-single digits to between flat and 2 percent.

"Store traffic is taking longer to re-establish than we had originally planned," explained Ultimate's president/CEO Dave Workman. Despite the lowered outlook, he said the company anticipates improved second half sales due to growth in its TV business, improved marketing and the resolution of system integration issues that had impacted performance last year.

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