CEA's Consumers To Watch: The Teen Market
Staff -- TWICE, 2/9/2004
ARLINGTON, VA.There is no question that teens love technology. Many claim that technology is a fundamental part of their everyday lives, according to the Consumer Electronics Association's (CEA) study, Five Consumers To Watch: An In-Depth Look at Emerging Consumer Groups in the CE Marketplace.
Particularly true of older teens, consumer technology provides information and mobility and keeps them from getting bored. Teens also find newer technologies easier to use, which only fuels their excitement, said the study.
While teens age 13 to 17 contribute little, if anything, to their household's income, teens believe they have a great deal of influence on CE purchase decisions in their households. The study reveals that half of teens feel they share equally in the decisions, make most decisions themselves or have complete autonomy in the decision to purchase CE products in their households.
CE retailers stand to gain from getting to know this market better. The charts on this page provide a quick snapshot of some of CEA's findings.
Other up-and-coming markets identified in the study include African-Americans, women, Latinos and senior citizens. Snapshots of some these groups will appear in subsequent issues of TWICE.
For a complete copy of the study, contact CEA at (703) 907-7600 or www.ce.org.
