Korea's Humax To Enter U.S. Market

SANTA ANA, CALIF. — Humax, a South Korea-based manufacturer of satellite set-top boxes and other devices, announced plans to launch a line of innovative consumer electronics products including TiVo-branded DVRs in the United States.

Humax is planning a formal launch of its U.S. sales operations at a suite at the Las Vegas Hilton during International CES in January.

Humax U.S.A., which has established headquarters here, will be directed by Tony Goncalves, sales and marketing VP, who previously handled product development for various product lines at Samsung and Sharp. He reports to Humax CEO Dr. Dae Gyu Byun.

According to a company spokesman Humax will introduce "unique products" that integrate set-top-box functions — such as PVR hard drive recording and home networking capability — into a range of cutting edge devices such as flat panel TVs and digital video recorders.

"Humax, in short, aims to become a Digital Home Multimedia Product Provider of reliable products that allow consumers to enjoy a wealth of content at home," said Byun.

For more on plans for Humax in the U.S., see www.TWICE.com .