Crutchfield Studies Satellite Radio Buyers
By Staff -- TWICE, 12/9/2002
CHARLOTTESVILLE, VA.— Crutchfield performed its second study on satellite radio users and found that customers of both XM Satellite Radio and Sirius Satellite Radio are equally happy with their products.
Crutchfield polled 225 customers during October 2002 from a randomly chosen sample of customers who purchased satellite radios. It included approximately 112 XM customers and 113 Sirius customers.
The study found that 93 percent of Sirius customers and 95 percent of XM customers said the sound quality was "good" or "excellent." Ninety eight percent of Sirius customers and 95 percent of XM customers reported the technology was "easy" or "very easy" to use. Ninety seven percent of Sirius customers and 98 percent of XM customers would recommend buying satellite radio to their friends and family.
The study also found that Crutchfield satellite radio buyers are predominately male (90 percent). Respondents are affluent, with 35 percent reporting household incomes of more than $100,000. Most buyers are between 25 and 54. Sirius is slightly more popular among younger consumers, the study found.
