Poll: Continued Demand For CD
By Staff -- TWICE, 10/14/2002
Arlington, Va.— A Consumer Electronics Association study performed in July found continued strong "intent to purchase" for aftermarket CD players.
While sales of basic CD players were expected to fall in September due to uncertain economic conditions, the CEA study claims consumers are still interested in upgrading their car audio systems to CD.
CEA reported that 5.6 million CD units have sold this year, marking a 17 percent increase compared to 2001.
The study found that 23 percent of online consumers plan to buy an aftermarket product for their car in the next two years vs. only 17 percent who did so in the two years prior. Upgrading the CD player in the car is still a key reason for planned purchases. The poll found that 37 percent of prospective buyers plan to purchase an in-dash single CD, and more than a third plan to purchase a CD changer in the next year or two.
Forty percent of surveyed online consumers placed importance on having the option to add electronics after purchasing a vehicle, and a third said they would forego a purchase if not able to change a car's mobile electronics.
"Connectivity Issues For Mobile CE Products" was conducted over the Internet to a sample of 1,288 adults.
