Price Is The Issue
Staff -- TWICE, 7/22/2002
New York— While eMachines may look at the higher-end features packed into its entry-level T1090, retailers said it sold for one reason: price.
"Price, price and only price is why people buy them. It is only a price point issue," said Brian Asarnow, PC Buyer for BrandsMart U.S.A., Hollywood, Fla. "These are people who are only interested in a bare-bones computer without a DVD-ROM drive or anything."
BrandsMart uses eMachines entry-priced PCs to draw in customers who will then step up to a pricier model that will deliver a better margin to the chain.
