Digital Camera Unit & Dollar Share, 2000-2001

DIGITAL STILL CAMERAS, 2001
		PERCENT CHANGE
CHANGE IN UNITS FROM 2000		48.4%
CHANGE IN DOLLARS FROM 2000		18.6%
RESOLUTION TRENDS
	UNIT SHARE			DOLLAR SHARE
	2000	2001	PT.CHG	2000	2001	PT.CHG
LESS THAN 1 MEGAPIXEL	28.7%	22.0%	-6.7	14.8%	7.7%	-7.1
1-1.9 MEGAPIXEL	35.0%	22.0%	-13.0	30.0%	16.2%	-13.8
2-2.9 MEGAPIXEL	23.8%	35.8%	12.0	32.2%	38.4%	6.2
3-3.9 MEGAPIXEL	12.3%	17.0%	4.7	22.3%	28.9%	6.6
4-4.9 MEGAPIXEL	0.2%	2.2%	2.0	0.7%	5.7%	5.0
5 + MEGAPIXEL		1.0%	1.0		3.1%	3.1
	100.0%	100.0%	0.0	100.0%	100.0%	0.0
CHANNELS (note: excludes mass and e-commerce)
	UNIT SHARE			DOLLAR SHARE
	2000	2001	PT.CHG	2000	2001	PT.CHG
ELECTRONIC SPECIALTY	39.5%	41.3%	1.8	36.2%	43.6%	7.4
PHOTO SPECIALTY	29.8%	21.3%	-8.5	40.4%	33.3%	-7.1
COMPUTER/OFFICE SUPERSTORE	23.6%	35.0%	11.4	15.5%	20.5%	5.0
OTHER	7.1%	2.3%	-4.8	7.9%	2.7%	-5.2
	100.0%	99.9%	-0.1	100.0%	100.1%	0.1
PRICEPOINT RANGES
	UNIT SHARE			DOLLAR SHARE
	2000	2001	PT.CHG	2000	2001	PT.CHG
LESS THAN $100	13.5%	14.1%	0.6	2.0%	1.8%	-0.2
$100-$200	8.0%	16.3%	8.3	2.6%	6.8%	4.2
$200-$300	18.0%	16.5%	-1.5	10.9%	11.8%	0.9
$300-$400	6.3%	18.7%	12.4	5.0%	18.9%	13.9
$400-$500	17.5%	11.4%	-6.1	17.8%	14.1%	-3.7
$500 AND ABOVE	36.7%	23.1%	-13.6	61.7%	46.6%	-15.1
	100.0%	100.1%	0.1	100.0%	100.0%	0.0
Source: NPDTechworld, Port Washington, N.Y.©TWICE 2002

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