HDTV Sales Hit A Monthly High
Staff -- TWICE, 9/17/2001
ARLINGTON, VA.— The Consumer Electronics Association reported that July sales-to-dealer numbers of digital television (DTV) monitors and sets (monitors with integrated tuners) tallied the most successful month of the year so far.
The report said 117,851 units were sold in July, accounting for $222 million in wholesale revenue. That represents a 165 percent increase over the same period in 2000. The totals also represent a 30 percent increase over June unit sales and a 39 percent increase over June dollar sales.
"Consumers are embracing the digital experience, which offers crystal clear pictures and enveloping sound," said Gary Shapiro, president and CEO of CEA. "Indeed, despite the economic turbulence, more and more consumers are turning on DTV, reinforcing our contention that consumer electronics provide maximum value. We expect to see strong numbers month after month as more consumers experience DTV."
Consumer dollar investment in DTV is projected to reach nearly $5 billion by the end of this year. CEA projects sales of DTV sets and monitors to continue their rapid growth with unit sales of 1.1 million this year, 2.1 million in 2002, 4 million in 2003, 5.4 million in 2004, 8 million in 2005 and 10.5 million in 2006.
