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Consumer Electronics Execs Speak Out At CEA's CEO Summit

Looking 5 Years Down The Road:

Staff -- TWICE, 8/6/2001

Potential Dominance In Home Audio
both retailers and manufacturers agree dvd audio has the best shot of all products
The ContendersManufacturers Retailers
DVD Audio45%79%
SACD15%3%
Both24%14%
Don't Know16%4%

Potential Dominance In Digital Radio
Manufacturers have less faith in Ibiquity than the other products considered
The ContendersManufacturers Retailers
Ibiquity Digital Radio3%14%
XM and/or Sirius39%38%
Both33%31%
Don't Know25%17%

Potential Dominance In Home Networking
Wireless home networking is the surest bet among all the categories
The ContendersManufacturers Retailers
Wired Home Networks15%7%
Wireless Home Networks39%45%
Both42%45%
Don't Know4%3%

Potential Dominance In Home Networking Specs
Retailers and manufacturers were more split on a wireless protocol than others
The ContendersManufacturers Retailers
HomeRF27%31%
802.11b27%34%
Both27%21%
Don't Know19%14%

Potential Dominance In Digital Video Delivery
Retailers feel stronger about the satellite market than manufacturers
The ContendersManufacturers Retailers
Satellite TV Serv.6%21%
Cable TV Serv.6%7%
Both79%72%
Don't Know9%0%

Potential Dominance In The DTV Market
Retailers are more sure of the dominance of integrated dtvs than most others
The ContendersManufacturers Retailers
DTV & STB Combo6%14%
Integrated DTVs30%45%
Both48%41%
Don't Know16%0%

Potential Dominance In Entertainment Software
Manufacturers and retailers are more split on packaged content than any other
The ContendersManufacturers Retailers
Packaged Content12%31%
Downloadable Content9%7%
Both64%55%
Don't Know15%7%

Potential Dominance In Internet Access
Manufacturers think there's room for two dominant internet access options
The ContendersManufacturers Retailers
Cable Internet Access12%21%
DSL Internet Access12%28%
Both64%52%
Don't Know12%0%

Items With Potential To Limit Returns
% saying improvement limits returns
Better Manufacturer Customer Support54%
More Information Available In Store47%
Product Manual Easier to Understand46%
Better Information from Sales Person41%
Product Was Simpler to Use38%

Likelihood Of Events Occurring In Next 5 Years
% saying potential event
Manufacturers Retailers
In-Store Kiosks Prevalent25%28%
Brick & Mortar as Showroom25%34%
Self-Checkout Everywhere28%13%
Electronic Money Dominant37%41%
M-Commerce 20% of Sales6%14%
Installation 25% of Retail $50%34%
DTV 50% of TV $ Market57%48%
Manufacturer/Retailer results based on 90 total responses. Equal split between retailers and manufacturers.
Both surveys conducted during the last 2 weeks of May 2001.
Source: CEA, Arlington, Va.
©TWICE 2001

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