Samsung & AOL In Marketing Pact
Staff -- TWICE, 7/23/2001
NEW YORK— Samsung Electronics and AOL Time Warner have signed a strategic marketing and technology development alliance, under which the companies will collaborate on a next generation AOLTV set-top box featuring functionality from TiVo.
The two companies will also pursue a range of cross-platform marketing initiatives that leverage AOL Time Warner's online and offline media properties. The companies will also explore the development of a range of future consumer electronics products.
As part of the multi-year agreement the Samsung brand will be enhanced through promotions across many of AOL Time Warner's print, TV and online brands, as well as introduce new digital products to consumer based on Samsung's expertise in the digital technology arena.
AOL Time Warner intends to promote Samsung DVD players across its print and online brands including People, Entertainment Weekly and Sports Illustrated magazines, the AOL service and Moviefone.com.
