Chinon Enters Entry-Level Tablet Market
By Joseph Palenchar -- TWICE, 2/14/2012
Lake Zurich, Ill. - Chinon USA entered the tablet market with the launch of two Android 2.3-based Wi-Fi models targeted to price-conscious consumers at suggested retails of $159 and $279.
Chinon offers A $159 7-inch Android tablet and a $279 10-inch model.The $159 Chinon Swift with 7-inch multitouch screen and $279 Chinon Swift 10 with 10-inch screen feature ARM Cortex-A8 Core 1.2GHz processor, Wi-Fi 802.11 b/g/n, and 4:3 screen. The screens' aspect ratio is promoted as displaying digital pictures, A4-size PDFs and eBooks without cutting off their edges or leaving black spaces on the screens. Both feature aluminum casing and Adobe Flash 10.1.
The Swift 7 features 4GB embedded memory, microSD card slot, 800 by 600-pixel screen resolution, and front-facing camera for video chats.
The Swift 10 features IPS (in-plane switching) display for wide-angle viewing, 1,024 by 768 screen resolution, 16GB embedded memory, microSD card slot, and front- and rear-facing cameras.
The screens of both models run in both landscape and portraits modes, and a built-in gyro motion sensor enables full screen rotation.
Both also feature USB 2.0 host/slave port, allowing for the attachment of USB sticks as well as optional cellular USB modem. Battery life rates five hours even when multi-tasking.
The company also offers an alarm clock/digital photo frame and a $199 iPod-docking boombox with mobile-ATSC tuner in the U.S.
Chinon USA and Japan-based parent Chinon Corp. have their roots in Chinon Industries, established in 1962 as a manufacturer and marketer of optical products such as lens modules, 35mm cameras, movie cameras, disc drives, and printers. Eastman Kodak became Chinon Industries' majority shareholder in 1997 as part of a restructuring, then in 2004 bought Chinon's remaining shares to merge Chinon into Eastman Kodak. Chinon Corp. is the standalone successor company that, In Japan, offers digital cameras, camcorders film scanners, digital compasses, and other small electronics products.
Chinon Corp. and is being funded by the Chino family that founded Chinon and owns the rights to the Chinon brand, a spokesman said.
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