Nov. Sales Up 6.4% For CE/Majap Dealers

By Alan Wolf -- TWICE, 12/19/2011

WASHINGTON – November sales spiked 6.4 percent for CE and major appliance retailers year over year as promotions surrounding Black Friday weekend helped draw record crowds and revenue.

According to the latest monthly retail tallies from the U.S. Commerce Department, CE and majap dealers generated $8.8 billion in sell-through last month, adjusted for seasonal variations and holiday and trading day differences but not for price changes.

The November take also represented a 2.1 percent rise from October.

By comparison, total November retail sales excluding food and automotive increased 6.8 percent year over year, while sales for “non-store” retailers including online, broadcast and catalog merchants rose 13.9 percent.