Howard's Opens 11th Superstore

By Alan Wolf -- TWICE, 12/5/2011

Alhambra, Calif. - Howard's Appliance and Flat Screen Superstores opened its 11^th location here over Black Friday weekend.

The Southern California majap and CE chain opened the 20,152-square-foot storefront in a vacant space that was originally slated to be a Circuit City showroom.

In addition to the new store opening, Howard's has relocated two other showrooms during the past 12 months, "taking advantage of the down economy and benefitting from great properties being more affordable," said president/CEO Judy Lawrence.

"This allows us to upgrade stores and locations so that we've positioned ourselves properly for when the economy comes back," she said.

Howard's ranks 24^th on TWICE's Top 100 dealer rankings for appliances and 95^th for consumer electronics, with aggregate sales of $93 million last year. The 100 percent employee-owned chain was founded by Howard Roach in 1946.