Best Buy Q2 Earnings Fall 30%
Alan Wolf -- TWICE, 9/13/2011
Minneapolis - Best Buy reported a 30.3 percent decline in second-quarter profits, to $177 million, and flat sales of $11.3 billion for the three months, ended Aug. 27.U.S. sales slipped 1.5 percent to $8.3 billion, while comp-store sales declined 2.7 percent and online sales rose 13 percent.
Broken out by category, major appliances saw a 12 percent spike in comp sales, while the mobile computing comps (including tablets) increased 12 percent, which were offset by declines in TV, gaming, digital imaging and physical media. Best Buy also reported a 4 percent increase in subscription services for the quarter.
Comp sales of mobile phones fell 5 percent during the quarter, reflecting what the company described as "industry softness due to a lack of significant new phone launches during the quarter compared to the year-ago period."
Domestic gross profit declined 3 percent to $2.1 billion due to lower sales, continued promotions within select categories, and higher sales of services that include deferred revenue.
Total operating income declined 30 percent to $287 million due to the decline in gross profit dollars and higher costs related to the net addition of 113 Best Buy Mobile stand-alone stores and 14 big-box locations, as well as increased advertising.
In a statement, CEO Brian Dunn said the company "made good progress on our key strategic focus areas" despite lower CE industry sales and continued macro-economic challenges to overall consumer spending.
He added that the company is "well positioned to bring the benefits of our multichannel model to our customers and shareholders."
Looking ahead, the company has lowered its full-year earnings outlook and is projecting comp-store sales in the range of flat to negative 3 percent for the current fiscal year.
Talkback
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Promoting yourself as a bunch of GEEKS is a pretty poor business model!Think about it for a moment.What image comes to mind when you think of a GEEK!There is also no incentive for their sales staff to sell anything!They are paid an hourly wage.The only incentives are reserved for management for managing the herd.Oh I meant GEEKS!The last thing is they provide a large display of product for the consumer to see and experience.Most consumers in todays market will go and research online and in many cases the prices are lower.
Bob DeVore - 2011-21-9 09:39:49 EDT -
The internet has created two problems for brick and mortar retailers like Best Buy. The first is retail price transparency. This would not be an issue for Best Buy except for the fact that it is very expensive to operate brick and mortar locations which creates the second problem for brick and mortar. Online retailers can deliver the product to the end consumer for substantially less than what it costs a brick and mortar retailer because of their low overhead. Retail price transparency has become especially dangerous for mass merchants because their message to the consumer has always been "we have the lowest price." Every heard of this slogan "low prices always" with the big yellow smiley face? Not only are mass merchants losing the perception that they have the lowest price but they are scrambling to combat people commenting on web sites and face book that they are ripping their customers off.
Tony Cuchiara - 2011-14-9 11:31:12 EDT -
Over the last couple of years I've had a three of questions: 1) How much would BBY miss Brad Anderson?; 2) Would the lack of a large specialty (albeit weaker) competitor (Circuit City) affect BBY and perhaps let complacency sneak in? 3) When your primary competition is now considered WalMart and other commodity merchants, is your strategic reaction one of lowering or raising the bar regarding assortment and service. We may be starting to see some answers to those questions.
Jon Thom - 2011-13-9 15:26:03 EDT
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