GE Promotes Majap Dealer Recycling

By Alan Wolf -- TWICE, 9/9/2011

Philadelphia - GE Appliance & Lighting has launched a new initiative this morning to encourage retail participation in the Environmental Protection Agency's (EPA) Responsible Appliance Disposal program (RAD).

GE is the only appliance maker to date to participate in the program, which in part promotes the responsible disposal of refrigerators and refrigeration insulating foam to help protect the ozone layer and reduce greenhouse gas emissions (GHG).

GE said it will help majap dealers establish a RAD program partnership by facilitating the retailer's relationship with EPA and Appliance Recycling Centers of America (ARCA), one of the nation's largest recyclers of major household appliances for electric utilities' energy conservation programs.

ARCA is also the exclusive North American distributor for UNTHA Recycling Technology (URT), a materials-recovery system for household refrigeration appliances that   extracts about 95 percent of their insulating foam to reduce typical refrigerator landfill waste by 85 percent by weight, and reduces GHG and ozone-depleting substance (ODS) emissions recovered from insulating foam.

Under the GE initiative, ARCA will haul away a retailer's used appliance volume, including all major household appliance types, for delivery to ARCA's Advanced Processing facility (AAP), here, and will support the retailer in reporting environmental metrics annually to the EPA.

GE will also provide RAD program retail partners with in-store point-of-purchase materials, online marketing and advertising, and other marketing assistance.