Newegg Sets 1-Ton Recycling Goal For April
TWICE Staff -- TWICE, 4/6/2011
City of Industry, Calif. - Newegg.com is looking to divert 1 ton of CE products from landfills this month.
The eco-friendly "1 Ton Challenge" campaign, running now through April 30, leverages the CE/IT e-tailer's trade-in and recycling program, managed by Gazelle.
The service provides free shipping for qualified pre-owned CE items including cellphones, laptops, gaming consoles, MP3 players and digital cameras, which are accepted in exchange for Newegg gift cards.
The weight of the traded items will be counted toward the landfill diversion goal.
To help mark "Earth Month," Newegg and Gazelle will contribute $1 for every box of used CE they receive from Newegg customers to EarthEra Renewable Energy Trust, a program created by NextEra Energy Resources to help individuals and companies reduce their carbon impact and participate in the development of future renewable projects.
"Many people these days are looking for ways they can help preserve the environment and do their part to contribute to a sustainable society," noted Newegg marketing, web management and customer service VP Bernard Luthi. "We're proud to be able to offer our customers a trade-in program that gives them an alternative to simply throwing their used gear in the trash."
The "1 Ton Challenge" campaign also includes a recycling partnership with Cloud Blue (www.cloudblue.com), a U.S.-based recycler that is eStewards-certified by the Basel Action Network (BAN) advocacy group for pledging to use only safe, globally responsible means to process e-waste.
For more information, visit www.newegg.com/oneton.
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