GTX Partners With Adam For Local-Promo Apps

By Lisa Johnston -- TWICE, 3/21/2011

Los Angeles - GTX, which deals in enterprise two-way GPS personal location services, announced it has entered into an agreement with Adam, a platform for local app directories.

The partnership, which takes the form of an exclusive revenue share agreement, enables 123 chambers of commerce -- representing more than 100,000 businesses -- to push out proximity alert promotions using the GTX GPS/PLS Platform.

A soft launch is planned for next month, and it will include Adam's MyChamberApp. The app will offer daily promos to users who have the LociMobile app.

According to GTX, market research firm Gartner has reported that 42 percent of consumers use their phone to check a store location, while 31 percent use it for a mobile promotion, and 17 percent use their phone for the actual purchase. Proximity marketing will push location-based service revenues to nearly $13 billion over the next few years, GTX said.