Canon Sponsors Copa America Argentina
By Greg Tarr -- TWICE, 3/3/2011
Lake Success, N.Y. - Canon USA has signed on to become a global sponsor of the upcoming Copa America Argentina 2011.The camera manufacturer is becoming an official sponsor for the Latin American soccer tournament.
The 43rd edition of the tournament takes place this year July 1-24 at eight stadiums throughout Argentina, and will feature the top national soccer teams in South America and elsewhere.
Participating teams this year include: Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela, and special guests Japan and Mexico.
Canon USA will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office-equipment brand for the tournament.
Canon said the deal represents "a major initiative into the South American marketplace."
Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops, and brand exposure in all official promotional materials and souvenir programs, among other items.
"Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets," said Taro Maruyama, Canon Latin America president. "Copa America is one of the longest-running and most prestigious tournaments in the world."
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