Boxee To Add Blinkx Video Browser

By Greg Tarr -- TWICE, 2/18/2011

San Francisco - The new Blinkx app will soon be appearing on Boxee's App Library, offering access to more than 35 million hours of video content on the web directly from a television.

The Blinkx app, which is said to complement other apps already available on Boxee, is billed as "the world's largest and most advanced video search engine."

 Users can seamlessly search, discover and watch professionally produced Internet video from top content partners.

Boxee aggregates the best Internet content and locally stored media and makes them available through an easy-to-use interface that's designed for a TV and remote.

Boxee is available as a free download for Mac and Windows computers as well as via D-Link's Boxee Box.

The Blinx app will join popular video, music and photo services, including Netflix, Vudu, NHL, MLB, Pandora and Flickr, which are already part of the Boxee aggregation.

 "Boxee's mission is to bring all the stuff people love watching on the Web onto their TVs in a way that makes sense and we're thrilled to offer Blinkx on our platform," said Andrew Kippen, Boxee marketing VP. "As watching video from the Internet on your TV becomes mainstream, the Blinkx app will allow our users to easily discover and watch premium videos from the comfort of their own living room."

The Blinkx app offers three entertainment channels:

• Popular: an editorialized roundup of the most popular videos, including the latest news from Hollywood and human feats.

• News: a breaking-news channel featuring top stories from around the world, culled from the "Inform Me" channel on Blinkx.com.

• Fun: a playlist of bloopers, stunts, pranks and cute animals, drawn from Blinkx Beat.

"The proliferation of Internet-enabled TVs and intelligent set-top boxes means viewers will soon be able to tap into the web's vast domain of video content directly from their televisions," said Suranga Chandratillake, Blinkx founder and CEO. "The Blinkx app, which combines our robust search technology with our massive index of online video, perfectly complements Boxee's existing entertainment options and will further allow Boxee users to find, discover and enjoy the best that Internet video has to offer."

Blinkx has more than 720 partners for its indexed video and audio content. It has also opened its TV API to provide partners in the Connected TV ecosystem access to Blinkx's video index.