RealD, Toshiba Run ‘Carmen In 3D' Promos

By Greg Tarr -- TWICE, 2/11/2011

Los Angeles - RealD, the developer of 3D theater, movie and passive-glasses 3DTV technologies, said it has signed a marketing and promotional deal with Toshiba around the upcoming feature film "Carmen in 3D."

Under the deal, Toshiba will package 3D Blu-ray Discs of "Carmen in 3D" with 3D-enabled Toshiba TVs, PCs and Blu-ray players.

Toshiba and RealD are collaborating on 3D technology for the consumer electronics market, adding support for RealD's passive-glasses stereoscopic format in new Toshiba Regza 3D televisions.

"Carmen in 3D" was co-produced by RealD and the London Royal Opera House.