MEGA Group Launching New Lines At Vegas Furniture Show

By Alan Wolf -- TWICE, 1/20/2011

Las Vegas - MEGA Group USA will be showing an expanded mattress program at next week's Las Vegas Market.

The group, a furniture, appliance and CE buying organization for independent dealers, will occupy a 5,000-square-foot exhibit space in Building B-1154 at the furniture fair, where it will introduce a new foam and latex specialty line for its Paula Deen Home by Serta mattress collection, as well as a new private-label mattress-protector program under the DreamHaven label.

MEGA and other buying groups have urged CE and white-goods members to add bedding to their assortments as a high-margin adjunct to their core businesses. Mattresses are also a fixture at larger CE/majap chains, including NATM dealers Conn's and ABC Warehouse.