Calvin Klein, Marchon Team For 3D Sunglasses

By John Laposky -- TWICE, 11/22/2010

MELVILLE, N.Y. — CK Calvin Klein Eyewear has partnered with Marchon3D to produce 3D-enabled sunglasses.

The CK3d-branded glasses feature M3D lens technology that allow for the only curved 3D lens on the market that is RealD-certified, Marchon said.

The curved lens, matching the contour of the eye, is said to allow for a greater image immersion, while photocromic lens technology allows the glasses to be worn indoors and for 3D viewing and outdoors with UVA/UVB/UVC protection.

The CK3D sunglasses will be offered in three men’s and three women’s styles and will be available in with a retail of $180.

Marchon3D was launched in July after Marchon Eyewear acquired 3D technology assets from Micro- Vision Optical. Marchon then signed a global licensing agreement with RealD to use the RealD brand for sales of Marchon3D eyewear.

“With Marchon3D’s M3D technology and CK Calvin Klein Eyewear’s sleek, fashion-forward design, we are providing consumers the best 3D-enabled sunglass on the market,” said Claudio Gottardi, president of Marchon3D. “Having infused technology and fashion only raises the bar in the 3D eyewear field, and Marchon is excited and proud to lead the industry.”