Trend Micro Updates Web Security Offerings

By Doug Olenick -- TWICE, 9/8/2010

Cupertino, Calif. - Trend Micro will make a dramatic shift in how it protects consumer PCs with the release of its latest product today, dubbed Titanium.

This will be done via three new SKUs being released today under the name Titanium. The will cost $39, $59 and $69 and will replace all of Trend Micro's current retail products. Those holding current valid licenses to older Trend Micro software can replace those older titles with a free upgrade to the new system, said David Perry, Trend Micro's global director of education.

Trend Micro's new direction with Titanium includes taking the nuts and bolts of the software off the host PC and into the Internet cloud, and the software will now attempt to block malware from where it originates instead of on the owner's computer.

Placing the software in the cloud will help alleviate the amount of processing power needed to run the application, Perry said, which is always a major source of contention with users.

Discovering the malware's source IP address makes it simpler to protect a computer because it eliminates the need for constant threat updates to be downloaded onto a PC, Perry said.

The three SKUs, priced at $39, $59 and $69, are labeled Titanium Antivirus +, Internet Security and Maximum Security. All are available immediately online and from retailers.

The new products replace all of Trend Micro's other consumer security products and customers who own licenses to older varieties can upgrade to the new software for free, Perry said.