Ultimate Ears Unveils ‘Genre' Earphones

By Lisa Johnston -- TWICE, 9/2/2010

Fremont, Calif. - Ultimate Ears introduced a line of earphones that features "genre-inspired designs."

The 100 series of earphones comes in five different designs.

The company, which was in the news this week for its latest set of in-ear pro monitors, said the 100 series of noise-isolating earphones are tuned by the same engineers as the stage models.

The earphones feature up to 24 dB of noise isolation and come with four sizes of ear cushions.

The five designs are as follows:

The 100 Green Cells are said to be inspired by hip hop and feature a shiny black casing with green silicone ear cushions and "urban-flavored artwork."

The 100 Red Blossom "takes its inspiration from the distinct imaginative concepts that songwriters use to compile new songs," the company said.

The 100 Purple Splatter set -- influenced by synthesized, electro tracks -- has a white casing that's accented with purple ear cushions and matching artwork.

The 100 Grey Industry pair is influenced by such rock bands as Switchfoot and Sugar Ray, Ultimate Ears said.

Finally, the hipster-inspired 100 Blue Robots have a blue robot on each earphone, a deep blue cable and aqua blue ear cushions.

Each pair will have a $19.99 suggested retail. They are expected to be available this month.