Special Line Marks Denon Centennial

By Joseph Palenchar -- TWICE, 8/30/2010

Mahwah, N.J. — Denon is celebrating its 100th anniversary with a limited-edition series of seven hand-tuned audio products that will be available worldwide Nov. 1 through 40 hand-picked dealers in the U.S.

All products were designed “to capture the essence of Denon and its ongoing mission,” said Bob Weissburg, Americas sales and marketing president for Denon parent D&M Holdings. The products showcase the brand’s “design integrity engineering heritage” and the company’s century-old legacy of innovation and craftsmanship,” company literature added.

Sales of the anniversary collection will be supported by a “100 days of Denon” consumer promotion that begins Oct. 1.

Denon will team with the 40 U.S. dealers to create “a unique marketing campaign to drive consumers” to stores “through advertising, contests, giveaways and in-store events,” the company said.

The 100th anniversary dealers were selected based on their commitment to a minimum set of merchandising requirements, which Denon will reward with stepped-up support.

Because worldwide production quantities will be limited, Denon limited the number of authorized brick-andmortar and on-line dealers. The company will also limit the availability of the headphones, turntable and cartridge to 12 months, with the remaining products available for only six months.