Sony Adds New Bravia 3D LCD TV Series

By Greg Tarr -- TWICE, 8/26/2010

New York - Sony used its end-of-summer open house for the press here Wednesday to take the wraps off of three new Bravia 1080p LCD TVs with 3D capability.

Three models in Sony’s new Bravia NX810 series, such as the one picture, feature 3D capability, Dynamic LED edge lighting and a monolithic design.

The new NX810 TV series features models in the 60-inch ($4,700 suggested retail price), 55-inch ($3,700) and 46-inch ($2,700) screen sizes, replacing the NX800 line from last year and joining the HX800 3D TV line introduced earlier this year.

This year's iterations add what Sony is calling "Dynamic LED Edge Lighting." The system employs an expanded number of edge-lit LED zones projecting light from the left and right sides of the screen, and adds local dimming technology to adjust the brightness of each of the zones. This improves black-level performance, though not to the degree of step-up models using local dimming controlled full-array LED backlighting.

The new NX810 models ship in September. Other features in the sets include a monolithic design, MotionflowPRO 240Hz smooth-motion technology, Bravia Internet Video with built-in Wi-Fi and widgets, and an ambient light sensor to automatically adjust the picture in changing room conditions.

Sony's active-shutter 3D glasses, required to view 3D images on the sets, will be sold separately.

Meanwhile, the company also said it is now shipping its SMP-N100 Netbox ($130 suggested retail), which will deliver Bravia Internet Video Link capabilities to TVs that don't already have the feature built in.

The box features full 1080p support, built-in Wi-Fi capability, DLNA and USB media player compatibility, support for a wide range of formats including MKV and DivX, and a party sync mode.