In-Dash HD Radio Up: NPD
By Joseph Palenchar -- TWICE, 8/17/2010
Port Washington, N.Y. - Retail-level sales of aftermarket in-dash CD players and mech-less audio head units with embedded HD Radio tuners rose 58 percent in units and 78 percent in dollars during the January to July period compared with the year-ago period, The NPD Group said.The figures exclude sales of mobile multimedia A/V head units, all-in-one A/V-navigation head units, and A/V mech-less head units with LCD displays to display video from connected sources. NPD tracks sales of those products but does not break them out by radio type.
NPD previously provided TWICE with an incorrect statistic showing dollar sales up only 11 percent.
Talkback
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HD Radio is the way to go--tabletop models, factory installed w/new cars, and there ought to be a converter kit developed for older cars. We love HD. Why can't the manufacturres get the word out? It's not rocket science. We have only one tabletop model now, but plan to get several others. Our car is an older car (1989. LOL), so probably no HD radio possibilities there. But we hardly ever watch TV, don't have cable or sattelite TV, but just local TV w/a digital converter box. HD Radio provides what we need and is just perfect for us. In fact, we have learned that TV can really be a distraction, especially at home. We get much more done in every way at home when listening to radio, rather than being distracted by "watching" TV--even a TV in the kitchen. In that regard, people might want to try listening to radiio (HD & others) for a week w/o watching TV. They might be pleasantly surprised to find that they will begin to feel more "free" in so many ways.
T - 2010-18-8 13:10:22 EDT -
I cannot order an adapter for my Nissan for HD radio, and not even XM anymore. All they have is a stinkin iPod plug adapter. I want a factory HD, and it is not an option - so what do I do, as I have to leave in the factory radio, and I don't see any HD converters at BestBuy or Walmart or Target, do you?
Bob Stubblely - 2010-18-8 09:02:18 EDT -
It's all in the marketing. HD Radio has its advantages, but if the manufacturers don't get the word out to the buying public, no one will know. Most of the FM stations here in South Florida are actively broadcasting HD, and they publicize it. It's not a chicken-egg situation. The stations are there. It's good to see sales up, but they could be better.
Jay Rudko - 2010-18-8 08:17:24 EDT
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