Capitol Adds Sherwood Brands, Revises Website

By Steve Smith -- TWICE, 7/28/2010

Eagan, Minn. - Capitol has added Sherwood America's Sherwood and Newcastle brand audio/video receivers  (AVRs) and has revamped its website.

Jeff Kussard, Capitol's strategic development director

Capitol, a CE distributor for residential systems and light commercial contractors, retailers and premium incentive resellers, will offer Sherwood's complete line of AVRs to dealers and integrators throughout the U.S., while the company's Newcastle selection is available to all customers with the exception of those on the east coast.

Jeff Kussard, Capitol's strategic development director, said Sherwood America "consistently develops and markets AVRs that pack leading-edge technologies and reliability into affordable components that offer solid margins for the dealer. As both a distributor and as an audio enthusiast, I think Sherwood is one of the top vendors servicing this category."

In its statement, Capitol said Sherwood's Newcastle A/V receivers are "designed for home-theater fans who demand high performance and unshakable reliability from electronics that live up to the mission of the line: use the best parts; get the basics right; make it easy to use. Newcastle is a favorite among custom specialists who laude the installation-friendly features and sonic output that is well beyond competing products in their price range."

The distributor also described the Sherwood brand receivers as "the full spectrum of home-theater formats and capabilities in a myriad of models, making it easy for the consumer to select the right receiver for the right price."

In addition, Capitol has completely revised and rebuilt its website, offering the company's customers an interactive user experience with multiple opportunities to expand their knowledge base as well as get access to feedback from Capitol's sales and technical team. 

The new site is designed as a communications pathway between Capitol and the hundreds of dealers, integrators and installers the company serves, Capitol said.

"The new website comes as a direct result of customer input," said Kussard.  "They asked for a simple to navigate, content-rich site that allows them quick and easy access to relevant technical and marketing materials, multimedia training and product demos, and input from Capitol's team of technology experts."

Capitolsales.com offers direct communication between Capitol and its dealers. Company executives will contribute to a blog that addresses all aspects of the residential and commercial sides of technology installation and integration.