Marchon Licenses RealD Brand

By John Laposky -- TWICE, 7/19/2010

MELVILLE, N.Y. — Marchon Eyewear has inked a global licensing deal with 3D-technology provider RealD to market 3D glasses that double as sunglasses.

Marchon has agreed to purchase the 3D assets of MicroVision Optical to launch its 3D company, Marchon3D. David Johnson will serve as president of Marchon3D.

Through the terms of RealD licensing agreement, Marchon3D said it will distribute RealD-branded 3D glasses through movie theaters, brick-andmortar retailers, e-commerce sites and through electronic equipment manufacturers worldwide. Parent Marchon Eyewear will also market designer 3D eyewear and a prescription 3D lens directly to eye-care professionals.

A key feature of the new eyewear is that the lenses block 100 percent of UVA and UVB rays and can be used as sunglasses.

“RealD is committed to providing moviegoers with a premium 3D viewing experience. Marchon3D has developed a new breed of 3D eyewear that raises the bar, allowing moviegoers to experience RealD 3D with glasses in a design and fit all their own,” said Joseph Peixoto, RealD’s president of worldwide cinema. “We understand that just as movie selection is a reflection of personal taste, some RealD 3D fans want a choice of 3D eyewear that fits their personal style. Marchon3D has brought a new level of fashion to RealD-branded 3D glasses.”

Marchon3D’s eyewear features a portfolio of circular polarized 3D lens technologies with fashion-forward curved lens designs. The company said it has the ability to make passive 3D eyewear for any specification, and is working with “leading cinema, TV, computer and electronics equipment manufacturers globally.”

Claudio Gottardi, president of Marchon Eyewear, said, “Marchon3D will focus on specific market segments while Marchon Eyewear will directly market the 3D technology to eye-care professionals around the world.”

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