Macy’s Previews Kinect For Xbox
By Alan Wolf -- TWICE, 7/19/2010
NEW YORK — Macy’s is providing in-store demos of Kinect, the new motion- and voice-sensor interface for Xbox, at 13 of its department stores.The demos are part of an aggressive back-to-school program, including new fashion collections, designed to position the department store chain as a shopping destination for tweens, teens and college coeds.
Macy’s will use the demos as traffic drivers, but will not carry Kinect or Xbox 360 consoles.
The company will also give away 30 Kinect interfaces from Aug. 12 to Sept. 10 through a contest on its forthcoming teen fashion and popculture microsite, Mstylelab. The site will also host the launch of the in-store demonstrations.
Macy’s carries a limited in-store CE assortment that’s comprised largely of digital cameras and iPods. It’s largest electronics selection can be found at its flagship Herald Square store in Manhattan, where local CE specialist J&R Music and Computer World operates a J&R Express shop.
Talkback
No related content found.
Featured Company
-
Webcollage
WebCollage, the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions b..more
VIEW ALL GALLERIES