A New TWICE

By Steve Smith -- TWICE, 7/19/2010

A new TWICE is coming on Aug. 30.

On that day we will be proud to present a graphically new and improved version of our print edition.

If you are a longtime fan of TWICE, you have been through this before in recent years when we overhauled the look and feel of TWICE.com and our online products.

But with all the recent focus on the web, it has been more than a decade since our print edition has undergone a redesign.

The decision to redesign TWICE in print is not one we made lightly. The TWICE staff and our new company NewBay Media collectively decided it was time for a change.

As a subscriber to plenty of magazines and newspapers, redesigns can be traumatic. It’s happened to me and probably has happened to you that when you get a favorite magazine or newspaper that’s been redesigned without warning, leading you to say, “Why did they do THAT?” Or “My favorite feature is gone! WHY?”

Well, as an editor in chief, the redesign process is pretty traumatic too. In a redesign, the balance you want to strike is one that modernizes the look and usefulness of the publication, while keeps its popular and winning features.

We hope that when you see the new TWICE — which will have the same size and frequency as always — you will agree that we have achieved that balance. We also hope you agree it is more modern-looking, graphically appealing and easier to read.

How will we do that? Graphically, TWICE will have a new look, packed with more information about this ever-changing industry than ever before.

Editorially, we will focus on exclusive print features and special reports on new products, new technologies, new companies and overall industry trends that only TWICE can deliver, as well as pointing you to the web for added news and information.

And we hope to encourage more participation in our coverage from you, our readers, who are our industry’s experts.

What won’t change is that TWICE will continue to put the changing world of CE and major appliances in perspective by, in my humble opinion, the best editorial team covering this industry today.

We at TWICE are thankful for your trust and support over the years, making us the industry’s leader. So please check your mail on Aug. 30 because there’s a new TWICE coming — and we look forward to you seeing it. Again, thanks so much for your support now — and throughout the years.

---

Production note: Senior editor Alan Wolf ’s annual Christmas in July feature starts on p. 1. This year’s report paints a picture of a cautiously optimistic CE retail base plotting a promotion-heavy holiday selling season to jump-start a sagging sales scene. For inspiration we’ve accompanied the piece with an image of Edmund Gwenn’s iconic portrayal of Kris Kringle in “Miracle On 34th Street.” As Fred Gailey (played by John Payne) said to Doris Walker (played by the lovely Maureen O’Hara): “Faith is believing in something when common sense tells you not to.” — John Laposky