Kenwood, iBiquity Team Up For HD Radio Campaign

By Joseph Palenchar -- TWICE, 7/6/2010

Long Beach, Calif. - Kenwood has teamed up with HD Radio developer iBiquity Digital for a 100-market radio-ad campaign that promotes HD Radio and Kenwood's affordably priced KDC-HD545U CD-receiver, which features built-in HD Radio at a suggested $240.

Kenwood's KDC-HD545U and HD Radio are the focus of a 100-market radio-ad campaign.

The campaign, which runs from July through September, will reach the top 100 media markets to promote HD Radio's advantages, including iTunes tagging and additional HD2/HD3 digital channels. The ads will encourage consumers to visit the Kenwood USA website (www.kenwoodusa.com) and the HD Radio website (www.hdradio.com).

"This promotion will put the attributes of HD Radio technology squarely on the minds of millions of consumers, and associating it with the brand awareness of Kenwood will surely create a call-to-action that will get consumers visiting authorized Kenwood retailers for a demonstration," said Keith Lehmann, senior VP of Kenwood's consumer electronics sector.

Kenwood's KDC-HD545U has iTunes tagging and front-panel USB input to control iPods and iPhones and access the content of other USB-connected devices. It is also satellite-radio-ready.

"This is the first time we have promoted HD Radio in consumer ads, and it marks our first joint promotion with iBiquity," said Tony Mercado, Kenwood marketing development manager.