Phoenix Name Rises Again In Car

By Joseph Palenchar -- TWICE, 5/17/2010

CLEARWATER, FLA. — AAMP of America is bringing back the Phoenix Gold brand in a big way since the company purchased the brand from Rodin in September 2009.

AAMP is reemphasizing the Phoenix Gold name on packaging and on the product itself, a spokesman said. Rodin, on the other hand, stressed the Ryval and RSD brands on packaging and products for the past six years or so, although the Phoenix Gold name also appeared, he said.

The first Phoenix Gold products under AAMP ownership include the competition- grade Ti series, already shipping. The $649-suggested Ti800.4 Class A/ B amp is rated at 4x125-watt into 4 ohms and 4x200 watts in 2 ohms. The $1,099- suggested Ti2500.1 is a monoblock class D amp rated at 2,500 watts into 1 ohm and 1500 watts into 2 ohms with 80 percent efficiency.

In early May, the company began shipping the R series of entry-level Phoenix Gold amps with four models priced from $169 for a 250-watt mono amp to $450 for a 1,000-watt mono amp.

Two more Ti-series amps — the Ti1500.1 and Ti600.4 — are expected to ship in late May along with the first two S-series models. They are a 1000- watt mono amp and a 4x100-watt amp whose small dimensions at 10x6x2 inches make them suitable for installation in places where full-size amps won’t fit, the company said.

Ti-series subwoofers, coaxial speakers and component speakers are scheduled for shipment sometime later.