Brightstar Launches Retail Services Div.

TWICE Staff -- TWICE, 3/23/2010

Las Vegas - Brightstar, the wireless industry distributor and supply-chain solutions firm, has launched at CTIA Wireless 2010, here, a new customer-centric retail services division to support wireless companies throughout the U.S. and Canada.

Brightstar's new division focuses on four areas to help generate demand for wireless devices:  e-services, retail marketing services, device management and customization, and business intelligence.  Each service area consists of a dedicated team of specialists and IT architects in product management and development who work with business partners to develop solutions that help wireless companies, be responsive, agile and targeted in the marketplace, Brightstar said.

"As part of our ongoing work over the past several years with key players in the wireless industry, including operators, retailers, manufacturers and other partners, we developed service offerings that ultimately provided us with invaluable insight into the business triggers that can boost wireless product sales and enhance overall consumer shopping experiences," said Patrick Stokes, president/COO of Brightstar U.S.

Brightstar highlighted the services it will provide to help wireless companies increase their speed to market and serve their customers better:

* E-services: Focused on speed and market-driven execution to enable customers' multichannel strategies through the development of innovative Web-based and product driven technology services such as e-commerce, point-of-sale software and virtual inventory solutions. 

* Retail marketing services: Increases sell-through velocity of the wireless category at the point of sale with customized retail solutions, such as in-store services, category management, marketing and promotions, as well as merchandising consulting and packaging services. 

* Device management and logistics: Delivers points of differentiation through product customization and operational efficiency through services such as device customization, fulfillment, forward and reverse logistics, and a specialized focus on green supply-chain services.

* Business intelligence: Captures market data and trends, point-of-sale intelligence and product performance information that help business partners make smarter and faster decisions with consulting services and market know-how captured from serving more than 55,000 points of sale in the U.S.