CTIA Prepares Retail Zone

By Joseph Palenchar -- TWICE, 2/22/2010

WASHINGTON —CTIA-The Wireless Association will launch its first ever Retail Zone at next month’s CTIA Wireless 2010 show, due to more retailers attending the event.

More than 20 percent of the show’s attendees come from the retail sector, and retail “continues to represent a growing segment of the wireless ecosystem,” the association said.

The Zone will feature an Accessories Pavilion, which will house manufacturer and distributor exhibits, and a Retail Resource Pavilion, which “will give dealers the tools to generate new customers and increase productivity,” the association said.

More than 150 companies will exhibit in the zone with products and services designed to improve retail efficiency and profi tability, CTIA said. Products and services include point-of-sale solutions, product display innovations, and refurbishing and reseller programs.

Ed Legum, consultant and producer of the Retail Resource Pavilion, said, “Our pavilion is a services showcase offering solutions that retailers can embrace to improve business practices.” International CTIA Wireless is scheduled for March 23-25 at the Las Vegas Convention Center.