Panasonic Sets Pricing On New Lumix Digicams

By Greg Tarr -- TWICE, 2/22/2010

SECAUCUS, N.J. — Heading into the PMA Show this week, Panasonic released pricing information on four recently introduced Lumix digital cameras — the DMC-TS2 ($399 suggested retail), DMC-ZS7 ($399), DMC-ZS5 ($299.95), and DMC-ZR3 ($299).

All for models will be available in March, the company said.

The Lumix DMC-TS2, a ruggedly designed model, features HD video recording using the AVCHD Lite format, and is waterproof to 33 feet (10m), shock-proof to approximately 6.6 feet (2m), freeze-proof to 14°F (-10°C) and dustproof.

It features a 28mm wide-angle Leica lens that extends to a 4.6x optical zoom.

Like most Lumix modesl, TS2 includes iA (Intelligent Auto) mode with face recognition.

The new ZS series models include 25mm ultra-wide-angle Leica 12x zoom lenses, 12.1-megapixel resolution, auto and manual setting controls, and a powerful 12x optical zoom, and HD video capture.

The Lumix ZS7 includes a new builtin GPS feature that embeds photos and videos with latitude and longitude location details, and it records HD video in the AVCHD Lite format.

The Lumix ZS5 has a 2.7-inch, 230,000-dot Intelligent LCD, and records HD video in Motion JPG format at 30 fps.

The Panasonic’s Lumix DMC-ZR3 is a compact model with HD video recording, 25mm ultra-wide-angle Leica lens, and a 8x optical zoom with Intelligent Zoom electronic 10x digital zoom extension with minimal distortion.