Linder’s Bows Mitsubishi 3D At Store Debut

By Alan Wolf -- TWICE, 3/8/2010

RANCHO CUCAMONGA, CALIF. — Mitsubishi held the retail launch of its 3D TVs at a Linder’s Furniture superstore here, last Thursday.

As part of the kickoff promotion, the partners offered a 3D package with every purchase of a 3D-ready, rear-projection Mitsubishi DLPTV. The limi ted- time complimentary bundle, valued at $500, included a Sony PlayStation3 console, 3D software, a copy of “Avatar: The Game,” and a pair of XpanD active 3D glasses.

Linder’s offered the Mitsubishi TVs at a starting price of $1,899 for the 60-inch model and $4,999 for an 82-inch unit.

Mitsubishi marketing VP Frank DeMartin said the company’s mobile showroom trailer was also on hand for the festivities, which included a Linder’s-sponsored drawing for a free 82-inch TV and 3D package.

“This 3D experience is a winner,” said Linder’s corporate director Tom Campbell. “It’s good for the industry, good for the economy, good for the country and good for the customer.”

Campbell added that Linder’s is the fi rst authorized retailer to carry XpanD’s line of 3D glasses.

The launch event followed the rollout of in-store 3D demos at each of Sony’s 42 Sony Style retail stores, which are taking pre-orders, and at special Sony 3D Experience locations. Best Buy will begin selling Panasonic 3D home-theater systems this Friday through its Magnolia Home Theater shops.