Almo Sets '10 Expo Schedule, Adds Event

TWICE Staff -- TWICE, 3/3/2010

Philadelphia - Almo, the CE/appliances distributor, had set its 2010  Consumer Electronics & Appliance Expo event dates and added a new and larger Mid-Atlantic show.

The Almo Expo schedule includes: May 4-5, Mid-Atlantic Expo, Atlantic City; July 28-29, St. Louis; Aug. 3-4 Cincinnati; and Aug. 12, St. Paul, Minn.

Registration for the new Mid-Atlantic event will open March 22, at which time agendas and event details will be posted on www.almo.com. Smaller training-only events will be available throughout the year for those areas not covered by the 2010 Almo Expo schedule. Interested dealers should contact their Almo account teams for more information, the distributor said.

The new Mid-Atlantic expo at Harrah's in Atlantic City will include new product launches and training sessions from top manufacturers such as Frigidaire and Samsung Appliances, as well as a 3D experience center with content on the newest 3D displays from Samsung and Panasonic.

Prizes, celebrity guests including Major League Baseball players, and several surprises are expected to make this Expo the biggest in six years of the program, Almo said.

The Expo events are all one- and two-day regional expositions that give Almo dealers access to free product and technology training sessions, doorbuster show specials and one-on-one meetings.

"Each year, our expos are tailored based on vendor and attendee feedback to ensure that we are giving our dealer partners the content they need to remain competitive," said Warren Chaiken, president/COO of Almo.

"The Mid-Atlantic event covers the New England and Mid-Atlantic states, where we maintain a large base of dealers. We created the larger expo format to give them more time and opportunities to learn, build contacts and enjoy the event," he noted.

Chaiken added that the 2010 Almo Expo program includes sales floor product recommendations, solution-set selling techniques, in-depth show specials and vendor-specific buy-in programs.