Clarion Updates Training Program

By Joseph Palenchar -- TWICE, 2/5/2010

Cypress, Calif. - A revamped product training program for Clarion dealers and distributors will include enhancements as well as significantly more training at dealer and distributor locations, the company said.

 Like before, Clarion offers three methods of training: at dealer/distributor sites, via interactive w\Web conference, or via online certification sessions taken at the dealer's convenience.

This year, the company plans to conduct "significantly more" on-site training than before and to date has scheduled more than 44 on-site sessions, a spokesperson said. Most on-site sessions will be conducted in the first half of the year, but Clarion said it hope to schedule others throughout the entire year.

The content of the training programs has been upgraded to include "more in-depth knowledge on the products' key selling features" and are "geared towards easily demonstrating the features that consumers want the most,
like iPod connectivity, Bluetooth, and satellite and HD Radio," the spokesperson said.

Each session provides dealers with information on key product selling features, connectivity to portable devices, Bluetooth interfaces, and digital and satellite radio, the spokesperson said. Participating dealers and distributors who complete a survey at the end of a session are eligible for a monthly drawing for Clarion product.

Clarion's 2010 online certification program provides three different levels of tests based on information found in Clarion product catalogs, Web site and application guide. The program offers prizes for successful completion of each level.

Clarion has also been offering a dealer-support Web site since 2005 with information on vehicle wiring, application guides, iPod connectivity charts, product manuals and bulletins. The site also offers online certification testing.