Super Bowl Means Super Sales For Cowboy Maloney's

By Alan Wolf -- TWICE, 2/2/2010

Jackson, Miss. - This Sunday's Super Bowl XLIV match-up between the New Orleans Saints and the Indianapolis Colts is adding extra zest to TV sales for locally headquartered Cowboy Maloney's Electric City.

"It's been wild," president Eddie Maloney told TWICE. "The Saints are a big story here."

Indeed, Cowboy Maloney's home base, here, is just up the interstate from New Orleans, and is also the town where the Saints come to train.

As a result, TV sales last Saturday were "as good as any day in December," Maloney said. Fans were snapping up both LCD and plasma models, particularly in 40-inch to 46-inch, and 52-inch and 55-inch, screen sizes, further straining already-tight supplies and forcing the company to canvas fellow NATM dealers for inventory.

Maloney noted that TVs are in short supply industrywide, and expressed frustration over lost sales opportunities despite forecasting his requirements with manufacturers.

 Sales were also buoyed by free-DVD and Blu-ray Disc bundles, manufacturer-supplied instant rebates, and a 24-month interest-free financing promotion, he said, as well as a recent store relocation to a former Rex site in Mississippi. A second Rex relocation will be completed this week.

 But the Super Bowl isn't all business for Maloney: New Orleans quarterback Drew Brees is a personal friend, and Maloney plans to be at Sun Life Stadium this Sunday to help cheer him on.