Sonic Emotion Debuts 3D Sound Bar

By Jamie Sorcher -- TWICE, 1/11/2010

LAS VEGAS - Sonic Emotion, a provider of 3D sound technologies, demonstrated its first product, the Coby 3D audio sound bar, which features its chip inside, Thursday at its press conference.

It is the company's second International CES but the first with product to unveil, said Andy Macaluso, marketing and sales VP.

"Many people want five speakers, but it means having enough space, hooking up the cables and the need for everything to be calibrated," he said. "And if you move out of the sweet spot, the sound is no good. With this product, everyone in the room has the same sound experience."

The technology behind the product is based on wave-field synthesis. According to Sonic Emotion, real sound waves are reproduced creating the illusion of sounds originating from all around - simply said, someone wouldn't hear sounds from the speakers - and eliminating the need for multiple speaker and cable setups and limited listening zones.

The 60-watt Coby sound bar will be available in March for $99.