Sony Pushes Blu-ray In NYC Showcase
By Greg Tarr -- TWICE, 12/7/2009
NEW YORK — Looking to drive adoption of its many Blu-ray Disc players and movies through the holiday selling season, executives from Sony Electronics and Sony Pictures staged an elaborate showcase here last month for key products and releases.
Central to the messages of both Sony divisions was the arrival of new broadband-connected BD-Live interactive extra content that is included on such key new Blu-ray Disc releases as the following:
• “Angels and Demons”: features video created after the disc's release, including scenes from the movie's world premiere in Rome.
• “Godzilla”: e-movie cash offers a discount on a ticket for the current box office release 2012.
• “Cloudy with a Chance of Meatballs”: new Splat Mode enables participation in an onscreen food fight.
• “District 9”: features a “Joburg from above interactive map”
• “Julie and Julia”: MovieIQ mode enables emailing yourself recipes from the movie.
• “The Year One”: a video editor tool enables creating a personalized edit of the film that can be shared with others.
On the hardware front, Chris Fawcett, Sony Electronics home product division digital A/V products group marketing VP, said Sony's BDP-S360 Blu-ray Disc player, which was being promoted around the holidays by some retailers at $149, and is one of the industry's best deals.
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