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DirecTV Names White New President/CEO

By Greg Tarr -- TWICE, 11/19/2009

El Segundo, Calif. - Former PepsiCo vice chairman and PepsiCo International CEO Michael White has been named the new president and CEO of DirecTV.

White, who announced in September that he would be retiring later this year from his current positions at PepsiCo and PepsiCo International, will assume his new role at DirecTV beginning Jan. 1, 2010.

He has also joined the satellite-TV provider's board of directors.

"After a very thorough search, we have found an exceptional leader with a sustained track record of success, profitably growing businesses and a reputation for making the impossible possible," stated John Malone, DirecTV chairman. "Mike also brings the highest degree of leadership, innovation and passion to the table - all qualities that will help drive DirecTV's performance in the coming years."

White replaces Larry Hunter, who served as DirecTV's interim CEO following the resignation of Chase Carey.

White joined PepsiCo in 1990 as planning VP for Frito-Lay North America (FLNA). He advanced through a number of senior positions there, including chief financial officer of FLNA, executive VP and chief financial officer of Frito-Lay International, chief financial officer of Pepsi-Cola Co. worldwide and chief financial officer of PepsiCo.

During that time he led a transformation of PepsiCo's international business and has helped engineer numerous acquisitions, including the pending agreements to acquire the company's two largest bottlers, the Pepsi Bottling Group and PepsiAmericas.

Prior to PepsiCo, White held executive positions at Avon Products, Bain & Company and Arthur Andersen & Co.

"This is an exciting time to be taking the reins at DirecTV," White said in a statement.  "It's a great company with the best television service and a strong brand, offering plenty of opportunities and challenges, and I can't wait to meet both head on. I look forward to working with the talented management team and employees as we continue to grow the business, delight the customer and further distance DirecTV's leadership position."

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• To whom this may concern:
  I will hope that Mr. White will recieve a copy of this thank you letter, please give it to him. Thanks. So on with it. Well I would like to thank two people for fixing my bills when there was obviously a typo. So from the bottom of my heart thank you to William Employee # TPCH199534 (I didn't think to ask what City and State he was in). However, after that call it prompted me to look further back on my bills, it only took the previous month befor I saw another typo. I didn't look any further because after I got off the phone with the next employee, he had me feeling pretty good about everything. I didn't want to get upset again, so I didn't bother to look any further. I was pleased with the out come and decided to leave well enough alone. The next conversation went like this. When I called back regarding another issue I asked for William # etc... from my previous call. The call was answered by (ironically) a Will, when I asked for William #; he asked me what City and State. I didn't know the answer so Will offered his assistance. So from the bottom of my heart I would also like to give a HUGE THANK YOU TO Will Employee # 542973 from South Carloina. He was of great assistance and it was much appreciated, he was funny and keep my hummer up. He even made our conversation personal by saying he reminded me of his mother, I got a great laugh out of that. With that said, he made a bad sitsuation turn agitated into hummoris. Thank you Will! Not only were these two calls in one day, but it was two bills in a row. Im not complaining, and im not pointing fingers at anyone for the mistakes that were made. I just though it would be nice to let though's employees know how much I appreciated there assistance. So thanks again Mr. White for caring about your employee's and for making there job much simpler.

  
  Nancy L. Bohl - 2010-15-10 15:38:59 EDT
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