CNE Offers `Adult Swim' Customized DVD Ordering Tool
By Greg Tarr -- TWICE, 11/16/2009
New York - Cartoon Network Enterprises (CNE), the licensing and merchandising arm of cable TV's Cartoon Network and Adult Swim, launched Monday an online tool that will enable consumers to make customized DVDs of episodes from hundreds of the most popular Adult Swim program episodes.
Consumers can visit the Adult Swim retail shop to find the Build a Custom DVD area. There viewers will find a mélange of Adult Swim original series episodes that they can drag and drop into a DVD creation queue.
The first phase of the Adult Swim's Build a Custom DVD program will launch with approximately 100 episodes of popular Adult Swim original series, including "Robot Chicken," "Aqua Teen Hunger Force," "The Venture. Bros.," "Sealab 2021," "Tim & Eric Awesome Show," "Great Job!," "The Drinky Crow Show" and "Lucy, Daughter of the Devil."
Upon visiting the site, fans will go through a four-step process to create their disc: build it, design it, review it and buy it.
In the "build it" section, fans mix and match episodes across all series and upload them on to a 110-minute DVD.
Once the content is selected, they move on to the "design it" section, where they select artwork for the DVD case, menus and disc face, as well as come up with a DVD name and description.
In the "review it" section, fans confirm all of the details before getting ready to "buy it."
The DVD will be available for a flat rate of $20 and will be created and shipped out to its recipient within 48 hours.
In time for the holidays, the company plans to expand the program to include the more than 1,000 episodes in the Adult Swim originals library across 30 series, and will include additional artwork options from which to choose.
The customized offering will be available solely through the Web site, although CNE also produces DVDs and soon a Blu-ray Disc for retail distribution.
Adult Swim is the late-night component of the Cartoon Network's channels, offering adult-themed content.
Currently CNE also sells Adult Swim programming electronically through key accounts, including iTunes, Xbox Live and PlayStation Network.
The company enhances its digital download offerings with exclusive content, talent chats and more.
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