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Apple Opening 4th Manhattan Store

By Alan Wolf -- TWICE, 11/13/2009

New York - Apple will open its fourth retail store in Manhattan on Saturday.

The showroom, located on Broadway and W. 67^th on Manhattan's Upper West Side, features an all-glass arched roof, a 45-foot "Genius Bar" service area, more than 200 staffers, and "more Macs, iPods and iPhones than any store in the world," Apple said.

"We opened our first store in Manhattan seven years ago, and the response has been incredible," noted retail senior VP Ron Johnson. The company described its prior SoHo, W. 14^th Street and Central Park South locations as "hugely successful."

The latest addition - located one block from Lincoln Center and five blocks from Best Buy - will be the 15^th Apple Store within the New York metro area and the 281^st store worldwide.

 Apple will celebrate the opening by giving limited-edition commemorative T-shirts to the first 2,500 visitors.

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