Best Buy Launches Mobile Phone Site
By Alan Wolf -- TWICE, 11/12/2009
Minneapolis - Best Buy Mobile, the CE chain's wireless specialty retail unit, has launched a dedicated Web site featuring news, trends, product reviews and information.
The site, located at BestBuyMobile.com, will be informational-only at launch, but will add sales and activation functionality after the holiday season, TWICE reported last month.
BestBuyMobile.com features content from wireless and mobile industry blogs and news sites; streaming media, including video clips of product reviews; information on mobile devices and applications; expert advice from the "Super 6," comprised of Best Buy Mobile field employees; and a forum thread for consumer interaction and questions.
The site also features coverage maps and rate plans for major carriers, plus tools to help consumers determine their eligibility for new phones and the trade-in value of their old handsets.
"Most people do their research online before visiting us in Best Buy Mobile stores, so we're making it easier for them to get all the information they need in one place," said Andy Heddle, head of online and direct sales for Best Buy Mobile. "We've combed the Web for the best mobile information and put it all in one place, added a deep catalog of video reviews and created a place for consumers to join the conversation. In total, the web site provides a digest of news, trends and product information to help consumers research and compare products prior to talking to our trusted mobile experts."
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