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AT&T To Provide In-Home Services For RadioShack

By Alan Wolf -- TWICE, 9/8/2009

Fort Worth, Texas - RadioShack has enlisted AT&T's ConnecTech services unit to provide its customers with home installation and remote IT support nationwide.

The services, which include TV and home-theater installation, PC setup and support, and home-network installation, are available to both RadioShack's AT&T and non-AT&T customers.

The carrier launched ConnecTech last year to tap into the estimated $1 billion home-services marketplace, and offers its services to consumers directly at http://connectech.att.com. The new agreement with RadioShack is believed to be its first retail contract.

"AT&T is a technology leader, and it made sense for us to leverage their expertise to enhance the customer experience at The Shack," said Peter Whitsett, the chain's executive VP and general merchandising manager. RadioShack sales associates will continue to provide customers with in-store support.

 "It's a highly mobile world and consumer choices are becoming more complex every day, so it's a natural fit to offer a wide range of support services both in the stores and in their homes," Whitsett said.

Customers can choose from several levels of in-home support, often available with next-day appointments. ConnecTech's service menu includes wireless-home-network installation from $119, basic TV and home-theater installation from $149 and in-home PC support from $179.

"Our services are tailored perfectly for RadioShack's connected, digital customers," added Randy Feger, AT&T's consumer home services VP. "Now they can save time and start enjoying their new technology right away with convenient and affordable support."

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