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Target To Take Web Ops In House

By Alan Wolf -- TWICE, 8/24/2009

Minneapolis — Target, which has outsourced its e-commerce operations to Amazon.com since 2001, said it will allow its contract with the e-tail pioneer to lapse in two years.

Instead, the discount chain will build and manage its own customized platform for Target.com, which it expects to launch before the 2011 holiday selling season.

The two companies will continue to work together during the next two years to “optimize performance of the existing platform and fulfillment services,” Target said.

Amazon presently provides most of the infrastructure behind Target's e-commerce business, from Web site hosting and warehouse operations to order fulfillment and customer services.

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