Kenwood Supplies Smart Fortwo Cars
Amy Gilroy -- TWICE, 7/16/2009
Long Beach, Calif. - Kenwood USA announced it is now providing upgrade A/V-navigation options for Smart Fortwo "mini" cars.
In an unusual OEM alliance, the Kenwood program also includes select Kenwood dealers. When a customer orders a Kenwood A/V-navigation system for a Smart Fortwo car, one of dozens of Kenwood dealers will install the product and provide post-sale service to the Smart dealers and customers.
"We believe the involvement of our selected Kenwood dealers is a huge benefit to Smart USA," said Kenwood consumer electronics senior VP Keith Lehmann. "The products are professionally installed by Kenwood specialists, the systems are consistent across the country, and all carry the same standard two-year/24,000-mile warranty as the Smart Fortwo. As Smart USA expands its market presence in the U.S., we intend on continuing adding value to their program for the benefit of their dealers and their customers."
All Kenwood entertainment/navigation systems under this program have a pre-negotiated, installed price that is identical across the country, said Kenwood.
The Smart Fortwo car is an ultra-low-emissions vehicle that offers 41 mpg (highway) and is manufactured by Daimler AG. The vehicle is a small 8.8 feet long, 5.1 feet tall and 5.1 feet wide, but it comes equipped with many features found in luxury cars. More than 1 million Smart Fortwos have been sold since 1998. The cars, at $12,000 to $21,000, are sold in the U.S. by Smart USA, a subsidiary of Penske Automotive Group.
Customers can reserve and custom build their Smart Fortwo with the Kenwood entertainment/navigation system at www.smartusa.com or through 76 Smart USA dealers nationwide.
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